3 July 2026

Everyone can tell when you use AI to write

Marketing

Also on TikTok ↗

Transcript
Everyone can tell when you use AI to write. The stiff phrasing, the same few words in every post. It's a bit embarrassing, and it makes good work look lazy. I got sick of rewriting every draft by hand just to sound like myself. So I built a skill file that Claude reads on every draft. It does two jobs. First it strips the tells, words like "delves" and "tapestries", and lines that go, "it's not this, it's that". Then, underneath, it holds my own voice, the words I lean on and the ones I'd never say. Watch the same prompt output, before and after. The robotic tone is gone, and it reads just like me. Full build's in my newsletter, the link's in the post.

If you publish anything with AI’s help, the tells stack up fast.

The same abstract nouns in every post. The hedged symmetry of “it’s not X, it’s Y”. Sentences that all run to a similar length, in a rhythm that never shifts.

Most readers can’t name what is off. But they feel it, and it quietly chips away at the trust your writing is meant to earn.

The obvious fix is to tell the model “write like me”. It rarely works. A one-line instruction can’t carry the hundred small choices that make your writing yours, so the model falls back on its defaults and you are back to editing by hand.

What does work is putting the problem in writing, in two parts.

First, a list of the patterns to strip: the words, the constructions, the tics that read as machine-made. Second, a profile of how you actually write, the words you reach for and the ones you avoid.

Free Downloads Mentioned in Video

  • Voice Builder Prompt
  • Human Writing Skill
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Together, those two give the model something concrete to match instead of a vague instruction to interpret. That is all a skill file is: a reusable set of instructions the model reads on every draft, so you never re-explain your voice again.

In the clip I run one prompt with it and without it. Same model, same request, and the gap is obvious. The writing stops sounding like a competent stranger and starts sounding like me.

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